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In this edition, we shall be considering a sub-title: Shades of Strategic Positioning for SMEs. Today, competition in every type and sphere of business has continued on the ascendancy. Businesses have to face each other in competition for talents, customers, product innovations, market territories, suppliers, investors and profits, among other goals. It is apparent that business organisations that win consistently excel at preparation, planning, and execution. They know their situation, they know where they want to go, and they determine how best to go there. Maybe more importantly, these organisations have their finger on the pulse of the markets, customers, technologies, and other innovations that may change the rules of the game and the factors that may lead to success. And these dominant companies are willing to adjust their game plans accordingly. As I normally say, any business that fails to study its environment and to adapt to changing conditions is a casualty waiting to happen.

Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VIII)

> HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VIII)

In this edition, we shall be considering a sub-title: Shades of Strategic Positioning for SMEs. Today, competition in every type and sphere of business has continued on the ascendancy. Businesses have to face each other in competition for talents, customers, product innovations, market territories, suppliers, investors and profits, among other goals. It is apparent that business organisations that win consistently excel at preparation, planning, and execution. They know their situation, they know where they want to go, and they determine how best to go there. Maybe more importantly, these organisations have their finger on the pulse of the markets, customers, technologies, and other innovations that may change the rules of the game and the factors that may lead to success. And these dominant companies are willing to adjust their game plans accordingly. As I normally say, any business that fails to study its environment and to adapt to changing conditions is a casualty waiting to happen.

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Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VIII)

Now, we are still considering last week’s sub-title which is: Putting the role of strategy within the SME context. In designing your mission or mission statement, you must bear this in mind. While the vision statement tells one where the business is headed, the mission statement reveals what the business intends to do to get there. Although, it is arguable but we can safely say that vision is the strategy or strategic intent of the business and the mission is the tactics to achieve that strategy or strategic intent.

Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VII)

> HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VII)

Now, we are still considering last week’s sub-title which is: Putting the role of strategy within the SME context. In designing your mission or mission statement, you must bear this in mind. While the vision statement tells one where the business is headed, the mission statement reveals what the business intends to do to get there. Although, it is arguable but we can safely say that vision is the strategy or strategic intent of the business and the mission is the tactics to achieve that strategy or strategic intent.

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Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VII)

Strategy is key to business success, whether it is an SME or a corporation we are talking about. An organisation’s strategy needs to be constantly evolving so that it can react to a wide range of different situations. Strategy becomes important when these situations exist in a marketplace or industry:

Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (V)

> HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (V)

Strategy is key to business success, whether it is an SME or a corporation we are talking about. An organisation’s strategy needs to be constantly evolving so that it can react to a wide range of different situations. Strategy becomes important when these situations exist in a marketplace or industry:

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Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (V)

Now, you may be wondering, how do I commence strategy building in my SME operations? In this week’s edition, we shall be considering a sub-title: Putting the role of strategy within the SME context. In order not to leave the discussions made so far on this subject to mere abstraction, I will like for us to start looking at how to contextualise the role of strategy within the SME environment.

Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VI)

> HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VI)

Now, you may be wondering, how do I commence strategy building in my SME operations? In this week’s edition, we shall be considering a sub-title: Putting the role of strategy within the SME context. In order not to leave the discussions made so far on this subject to mere abstraction, I will like for us to start looking at how to contextualise the role of strategy within the SME environment.

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Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VI)

Businesses, like the military, can only win in the tough and very competitive marketplace when they go into the fray based on strategy. Unless business, marketing, financing and brand-building models of a business are hinged on strategy, the situation becomes akin to a soldier who goes into the battlefront with the right weapons and equipment but not knowing how to use them, why he must use them and when to use them. Of course, you know that if such a soldier ever existed, he is a casualty waiting to happen. Every business, the size notwithstanding, is not safe without a business strategy.

Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (IV)

> HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (IV)

Businesses, like the military, can only win in the tough and very competitive marketplace when they go into the fray based on strategy. Unless business, marketing, financing and brand-building models of a business are hinged on strategy, the situation becomes akin to a soldier who goes into the battlefront with the right weapons and equipment but not knowing how to use them, why he must use them and when to use them. Of course, you know that if such a soldier ever existed, he is a casualty waiting to happen. Every business, the size notwithstanding, is not safe without a business strategy.

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Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (IV)

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